Warming up to the Superstar's 45th anniversary, adidas Originals have teamed up with Ateliers Heschung, a family run factory who manufactured shoes for adidas France in the 1970s, to create a premium leather version of the iconic shoe with the rubber toe cap.

The adidas Originals Superstar 'Made in France' releases in W.W. Copenhagen and W.W. Annex in Berlin Friday December 12th.


Knitwear for winter.
Tall beanie, Bubble scarf and Thierry sweater.


530 Central Park &
850 Brooklyn Bridge

Releases in W.W. Copenhagen Friday December 12th at opening hours.

First come, first serve.
One pair per customer only.
No hook-up.
Don't sleep.


Canadian actress and model Celeste Desjardins spotted wearing the Somers necktube and Juliette shirt in the 'Meet the Muse' Highsnobiety feature.

Check the complete feature here.


adidas Consortium drops some serious heat as the Highs And Lows (HAL) and Solebox edition of the EQT Guidance 93 release in W.W. stores coming Saturday December 6th for both men and women.

The HAL collaboration will release in W.W. Copenhagen, W.W. Annex in Berlin and in the webstore. The Solebox edition will release in all stores including the webstore. Get yours December 6th at opening hours in-store and 00:01 online.


Nike from This is Jane Wayne adds some colour to the outfit while wearing the Abbigale shirt from our collaboration with Disney.

The shirt is available in all W.W. stores including our webstore.


A bold and distinctive tooling sits at the heart of the Tubular, recalling its archive namesake and more recently the Y3 Qasa. Made from two densities of EVA and with a plate that distributes weigh across the tyre-like profile, the Tubular outsole is as comfortable as it is distinctive.

For the Consortium Tubular Runner, the progressive design approach continues above ground-level with its sock-fit upper, which carefully balances contemporary materials and manufacturing techniques with more tactile, traditional details.

Throughout the shoe there are subtle nods to collective memories of adidas’s most popular archive technologies, from the futuristic take on the ghillie lacing system and a laser cut suede interpretation of the ZX7000’s much-loved heel-cage, ensuring that this future-facing shoe is still laced with Originals DNA.

The adidas Originals Consortium Tubular releases Friday November 28th in W.W. Annex in Berlin, W.W. Aarhus and W.W. Copenhagen at opening hours and in the W.W. webstore at 00:01.


The Somers necktube is featured in the excellent series on yarn at ALVAR Magazine.

The necktube is available in stores and here.


With an uncompromising design that marries function and aesthetic like never before, adidas Originals presents a new footwear silhouette for Fall Winter 2014 - the Tubular. Born from some of the brand’s most creative minds, the Tubular echoes the fearlessness found in the world of sports and channels this directness into a bold new silhouette that is as streamlined, as it is headstrong.

The Tubular’s namesake is its unique outsole design, inspired by inner tire tubes, which features dual-density EVA for unbeatable comfort. Partnered with stabilizing plates, the Tubular supports the wearer with a firm stance, whilst sacrifices nothing in the way of aesthetic. A sock-fit neoprene upper continues the contemporary street look and features printed overlays that provide additional support.

Tubular embodies the creative, pioneering philosophy of adidas Originals. Refined, responsive and deeply considered, it’s a bold new take on progressive sneaker design that’s instinctive to the brand with the 3-stripes.

The black and blue Tubular will release in W.W Copenhagen for men and women Friday November 21st.


Celebrating the history of the iconic sportswear brand, Adidas Originals' Consortium has jonined forces with illustrator Peter O’Toole and adidas aficionado Quote. The project marries the duo’s passion for adidas’ sneakers, as a treasure trove of archival knowledge is brought to life by O’Toole’s distinctive illustrations. While O’Toole worked on the book’s illustrations, Quote waxed lyrical on the historic importance and design innovations of each model, creating a vibrant book that should appeal to longtime fans and the recently converted alike.

The Quotoole Project will launch for sale in W.W. Copenhagen and W.W. Annex Saturday 15th at opening hours and online the 15th at 00:01.