Saturday February 28th will be a crazy day for sneaker heads. Not only will the Yeezy 750 Boost release but also the Packer x Asics and the Concepts x New Balance collaborations.

As the most anticipated and hyped releases in recent sneaker history, the adidas Originals Yeezy 750 Boost designed by Kanye West will launch for sale in Wood Wood Copenhagen Saturday, February 28th at 10 o'clock local time.

The Yeezy Boost will be sold on a first come, first serve basis. Customers are welcome to line up outside the store in Grønnegade, skipping the queue will not be tolerated. The first 12 customers will be offered the possibility to purchase one pair only.

First come, first serve.
No hook-ups.
One pair per customer only.


As part of this years 25th Anniversary of the Gel Lyte III, Packer Shoes has joined forces with Asics to create the 'Dirty Buck' colorway with a tonal grey suede upper, a solid salmon sole unit and tan details.

Limited quantities will release in Wood Wood Copenhagen Saturday, February 28th at 10:30.

The regret to inform you that the Packer Shoes x Asics Gel-Lyte III has been postponed. The new release date is Saturday March 7th.

First come, first serve.
No hook-ups.
One pair per customer only.


The Concepts x New Balance Made In USA 997 'Luxury Goods' will release in limited numbers in W.W. Copenhagen coming Saturday, February 28th at opening hours.

The shoe features a mosaic branded insole and is executed in an exclusive bold orange pig skin with leather details.

First come, first serve.
No hook-ups.
One pair per customer only.


For Spring Summer 2015 adidas Originals has again collaborated with Japanese label Neighborhood on a collection of men's apparel and footwear. Fusing Neighborhoods's signature casual aesthetic, with adidas Originals' sportswear heritage, the result is a collection balancing tradition and contemporary, casual sportswear and tailoring.

The collection will release in Wood Wood Copenhagen Saturday February 21st.


Evolving the street runner’s uniform, the latest Nike x Undercover Gyakusou collection blends innovative Nike fabrications with Undercover founder & designer Jun Takahashi’s distinct design aesthetic.

Launches in Wood Wood Copenhagen, Berlin and Aarhus Thursday February 19th.


The adidas Consortium Superstar 10th Aniversary Pack finish off strongly together with D-Mop and Footpatrol.

London’s Footpatrol have created a tonal premium terracotta croc embossed leather version of the Superstar with soft leather lining and pig-skin suede Three-Stripes to add tonal texture. As usual materials and construction are of the highest quality with Consortium detailing complimenting the lace aglets, suede sockliner and interior tongue label.

Hong Kong tastemakers D-Mop have chosen a traditional premium white leather for the upper. Conventions are then broken with the Three-Stripes executed in red embroidery, edged with blue suede. The embroidered heel tabs, also in blue suede, feature a D-Mop logo on the left foot and the number 80 on the right, signifying the year D-Mop started.

At opening hours Saturday February 14th D-Mop's contribution to the Anniversary pack will launch in Copenhagen and Annex in Berlin whereas the Footpatrol version will launch in Aarhus, Copenhagen and Berlin. Also at opening hours Saturday February 14th.

Both the D-Mop and Footpatrol Superstars will launch in the webstore at midnight Saturday February 14th.


Thanks to those of you who joined us for the afterparty at Café Malmø during Copenhagen Fashion Week last Thursday January 29th.

More pics here.


New Balance is paying tribute to its 30-plus years of manufacturing in its UK-based Flimsy factory with the 'Flying the Flag' collection, featuring a trio of classic Made in England silhouettes in bold clean monochrome colourways inspired by the Union Jack.

Available in W.W. Copenhagen now and in Annex in Berlin soon.


Thanks to all of you who came by for the launch store for the Champion by Wood Wood launch in Wood Wood Copenhagen last Thursday January 29th. Extra big thank you to Unkwon and the PPP Pigalle Paris crew for the music and to Heineken for the beer.

More pics from the launch here.


Tomorrow Saturday January 31st we will launch the Adi Dassler and the Undefeated Superstars from the adidas Consortium 10th Anniversary Superstar Pack.

In 2005 adidas Originals created a homage to their founder and namesake, adding a picture of Adi Dassler to the heel of an otherwise faithful remake of the OG vintage Superstar.

Their 10th Anniversary Consortium Superstar flips the colorway with a premium soft black leather upper complimented by white leather heel tab and lateral Three- Stripes. Adi’s face features once again on the heel of both shoes in debossed black and white, whilst the Superstar’s classic tooling and toebox come in vintage off- white. Laces offered in Black or White feature Consortium aglets whilst the 10th Anniversary branding is featured on the inside tongue label and suede footbed.

Undefeated’s black leather Superstar of 2005 was the first of many collaborations between the brands. Ten years later they celebrate their long and fruitful partnership with a luxurious remake of a shoe that holds special significance to Undefeated founder James Bond.

The UNDFTD 10th Anniversary Consortium Superstar features an all white leather upper with reptilian detailing, complemented by an off white leather lining to match the toe box and sole unit. The vintage adidas Superstar box logo appears in gold just behind the Three-Stripes, whilst Undefeated’s own 5-strike logo is embossed subtly on the lateral heel of both shoes. The shoe comes with three sets of monochromatic laces, one of which features Undefeated branding throughout.

Both the Adi Dassler and the UNDFTD Superstars will launch tomorrow Saturday January 31st in all stores at opening hours and online at 00:01.